November 2, 2007

Taguchi Testing (Multiple Variable)

I think we all understand split testing (or A/B testing) where you build two versions of your landing page, and then a script rotates the two (this is often used with an adsense program).

Well what if you want to test your landing page and test multiple variables. After all with an A/B test you may not know what made the difference for the bettter conversion. I found this tool that states “Split Test Accelerator is 10 times faster than ordinary split testing (and 10 times faster than the “full-factorial” testing you get with Google’s Website Optimizer — if you use it according to their instructions). I wateched a video at their site and its seems very, very powerful.

You can have multiple variables, multiple placements, and then send the page some traffic. STA tracks what works and what does not. Then when you think you’ve tested enough, you can take the best results and build the ultimate converting page.
At $891 it is something sounds painful on your wallet (they do have a multi-payment optoin of $297 a month for three months). However, if you could boost your conversion rate as much as the site boasts, it would pay for itself over time (quickly based on your product sale amount). For more information see splittestaccelerator.com (New Window)

We also mention the Google Web Optimizer which isn’t as versatile, or quick, but is free.
http://services.google.com/websiteoptimizer/

I also mention Adtackz a great tool for tracking incoming links (or cloaking affiliate links) to your sites from other websites or adsense campaigns (to calculate your ROI) and its only $77.

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