I was at lynda.com watching some videos about Google Website Optimzer (pretty good videos by the way), but the expert that was talking about understanding what to test brought up a tool called ClickTale. I had never heard of it, but he brought up some pretty impressive reports that show exactly where people were looking when they visited your site, and then later where they clicked. It took all the guesswork out of website optimization. You instantly knew what pages needed the most work (which is where Google Optimizer comes into play).
When I looked up the ClickTale tool Iwas amazed to see that prices start at $99 a month for 20,000 page
views. While that's not cheap, the increase in conversions could easily have the fee paid for in a matter of days. There are form analytics that show you which fields in your forms are being skipped, and how long it is taking to fill out the form (which may lead to you removing those fields that aren't 100% needed – think of this if its an order form).
You can watch your visitors mouse moves as they discover your site. This information is also organized into heat maps so you see where your audience is focusing. You can also do campaign tracking and discover which marketing efforts resulted in the best leads or sales. There are also scroll heat maps so if your information is “under the fold” you can see how far people are willing to scroll.
If you've ever wondered what your visitors are doing when they visit your site, this tool will answer it quickly and let you make adjustments that result in more conversions. For more information including training videos and demos go to clicktale.com