Today we look at a tool called Launch Rock that allows you to set up a FREE landing page. Then when people enter their email address to get updates when a product launches, they are taken to a second page where they can share your page. It tracks who is emailing, tweeting, liking, etc. You can even put in what they tweet. Launch Rock tracks who is doing what so you can reward these people. After all these may be people who end up promoting your site (future affiliate program members?).
I wasn't sold on the idea yet. I understand its free, but who gets the email addresses? You do. You can export the list and import it into your system (Aweber, Mailchimp, etc). I get the idea that all of this is free.
Here is a video is an interview with the boys at launchrock where he shows off the interface a bit.
Update on Lead Player
I purchased Lead Player. One of the things I didn't realize it did was you can set a default call out (and then position where it goes (beginning, middle, or end). Then what is great is any video that is using the default will show the default. If you have a webinar at 3, you can change the default message for a day and when people watch videos on your site that day they will see the new default message. You will see Lead player in the video above. I have it prompt you to join the mailing list, and at the end it prompts you to review Weekly Web Tools in iTunes. Lead player is only $147.