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Free Weekly Search Engine Optimization SEO News

Weekly news about the latest search engine changes, how to get high search engines rankings and tips and tricks for good web design and ethical search engine optimization.

   
  07/22/2008 07:36 AM  
  Patent analysis: how search engines treat inbound links  
  This week, we're taking a look at a new ranking patent that has been granted to Yahoo. This patent can help you to better understand how to get higher rankings on Yahoo and Google.  
 


  07/15/2008 07:36 AM  
  How to GEO target Google  
  Do you want to get customers from outside the United States? Is your business located in Europe or another part of the world? There are a few things to consider if your website is aimed at people outside the United States.  
 


  07/08/2008 07:36 AM  
  Step-by-step guide: How to get high quality links  
  Link building is one of the most important search engine optimization steps. Without good inbound links, your website cannot get high rankings. These four easy steps will help you to link your website with some of the best sites on the Internet.  
 


  07/01/2008 07:36 AM  
  Top 4 reasons why your Google rankings have dropped  
  Most webmasters face this problem sooner or later. The rankings of your website on Google have dropped and you don't know why this happened. Read this article to find out why this could happen to your website.  
 


  06/24/2008 07:36 AM  
  Does your CTR influence your Google rankings?  
  Google uses the click through rate to rank the paid search results. The more clicks an ad gets, the higher it will be ranked in the search results. Does Google also use this method for the regular search results?  
 


  06/17/2008 07:36 AM  
  Can your business afford a quick and easy SEO solution?  
  Webmasters want quick and easy solutions to their problems. Most people want to get high rankings in Google and they want these rankings now. Here are the most popular quick fix solutions.  
 


  06/10/2008 07:36 AM  
  Does your website have no or the wrong Sitelinks in Google?  
  More and more websites get Sitelinks in Google's search results. What are they, how can they help your website and how can you influence which links Google will use for your Sitelinks? What can you do if Google displays the wrong links?  
 


  06/03/2008 07:36 AM  
  Does your domain name prevent your website from getting high rankings?  
  Does your domain name prevent your website from getting high rankings? This week, we're taking a look at the ranking problems that many webmasters experienced with .info domains. Is there a ranking filter for .info domains?  
 


  05/27/2008 07:36 AM  
  All you need to know about duplicate content  
  Although there is no such thing as a general duplicate content penalty it is difficult to get high rankings for a web page which contents can also be found on other web pages. What do search engines do with duplicate content and how can you avoid problems with duplicate content? All you need to know can be found in this article.  
 


  05/20/2008 07:36 AM  
  How to explain to your boss why website optimization is important  
  People not involved in website optimization often have difficulty to understand search engine optimization and the different methods that are involved. If you have to explain the basic SEO concepts to your boss, the following list will help you.  
 


  05/13/2008 07:36 AM  
  Google's -60 penalty and how to avoid it  
  During the last weeks, people in online forums observed some strange Google result changes. Rumor has it that there is a new -60 penalty. Which websites are penalized? How can you avoid getting penalized?  
 


  05/06/2008 07:36 AM  
  How much is a Google top ranking worth?  
  High rankings on Google can make the difference between an extremely successful online business and a total failure. The position of your website in Google's search results can make or break your business. But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business?  
 


  04/29/2008 07:36 AM  
  Can your website usability influence your search engine rankings?  
  Do search engines care about the usability of your web pages? Does it make a difference whether your web pages are easy to navigate or not? A recent patent application from Yahoo indicates that search engines might take a look at your web page design.  
 


  04/22/2008 07:36 AM  
  How the age of your and other people's websites affects your rankings  
  A new patent application with the name "Ranking Domains Using Domain Maturity" shows how search engines could determine the quality of a web page by its age.  
 


  04/15/2008 07:36 AM  
  Study: what do people click in search results?  
  A new study about the click behavior of web searchers has been released this month. What do people click and what does this mean for your website rankings?  
 


  04/08/2008 07:36 AM  
  A major Google algorithm update might be on the way  
  Webmasters in a discussion forum have noticed changes in Google's search results. Do we have to expect a larger ranking algorithm update? How will this influence the ranking of your web pages in Google's search results?  
 


  04/01/2008 07:36 AM  
  Is your website text too complicated for your website visitors?  
  Are you sure that your website visitors understand the text on your web pages? If your web pages are difficult to understand, you might not earn as much as you could with your website. There is a simple test that enables you to check the readability of your web pages.  
 


  03/25/2008 07:36 AM  
  Does your website look like spam to search engines?  
  Is your website nowhere to be seen in Google? It might be that Google doesn't like your website because it looks like spam. Check this list to find out whether your website might look like spam or not.  
 


  03/18/2008 07:36 AM  
  Are your AdWords results getting worse?  
  If you find that your per click prices are going through the roof while your conversions are going down you should check your AdWords strategy. These tips will help you to save a weak campaign.  
 


  03/11/2008 07:36 AM  
  How to get Google Sitelinks for your website  
  Many webmasters wonder how they can make Google display additional Sitelinks for their websites. What exactly are Sitelinks, how can you get them and are they worth the effort?  
 


  03/04/2008 06:36 AM  
  Google's new method to detect duplicate content  
  Google's new patent application on near duplicate content describes a new method how Google tries to keep its users from finding redundant content in the result pages. How does this affect your web pages?  
 


  02/26/2008 06:36 AM  
  How Yahoo's phrased based indexing affects your website rankings  
  Yahoo recently published a patent applications that gives some insight on how Yahoo finds and evaluates keyword phrases on web pages. How does this affect the position of your web pages in the search results?  
 


  02/19/2008 06:36 AM  
  Get top 10 rankings on Google with IBP 10  
  We released the brand new version of our popular SEO software tool IBP. The new version IBP 10 has everything that you need to get top 10 rankings on Google, Yahoo and other search engines.  
 


  02/12/2008 06:36 AM  
  Seven things you can do to improve the link structure of your website  
  The internal link structure of your site allows you to spread the link power of your home page to the individual pages of your site. The right structure can help you to increase your search engine rankings.  
 


  02/05/2008 06:36 AM  
  Google backs out of the position 6 penalty  
  Three weeks ago, we informed you about Google's new position 6 penalty. At this time, it was unclear why Google assigned this penalty to some websites. It seems that Google doesn't use this penalty anymore. Why did this happen?  
 


  01/29/2008 06:36 AM  
  New technologies detect black-hat SEO methods  
  Search engine optimization methods are divided in two categories: black hat SEO and white hat SEO. Recent developments indicate that websites that use black-hat methods will be in trouble soon.  
 


  01/22/2008 06:36 AM  
  Mosaic cloaking: a new form of search engine spam?  
  Webmasters involved in rather shady search engine optimization methods invented a new form of cloaking. That new method has been called mosaic cloaking and it is an attempt to make cloaking less detectable.  
 


  01/15/2008 06:36 AM  
  Google's new position 6 penalty  
  A discussion in an online webmaster forum indicates that Google might have invented a new ranking penalty for websites that rank well for popular search terms. Is your website affected by this penalty?  
 


  01/08/2008 06:36 AM  
  Hot or not? Does Google really use a new ranking algorithm?  
  Webmasters recently found an anomaly in Google's ranking results. Has Google changed its algorithm to artificially increase the ranking of new pages? This article has the details.  
 


  01/01/2008 06:36 AM  
  All important articles of 2007  
  We published many articles in 2007 that will help you to get more out of your website. The categorized articles in this issue help you to increase the rankings on your website on Google and other major search engines.