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Free Weekly Search Engine Optimization SEO News

Weekly news about the latest search engine changes, how to get high search engines rankings and tips and tricks for good web design and ethical search engine optimization.

   
  01/31/2012 08:36 AM  
  The tao of SEO: how to find the perfect balance  
  If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It's the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between on-site factors and off-site factors.  
 


  01/24/2012 08:36 AM  
  Different keywords require different SEO tactics  
  Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword.  
 


  01/17/2012 08:36 AM  
  How to find good keywords without keyword research tools  
  The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money. There are several things that you should do before using a keyword suggestion tool.  
 


  01/10/2012 08:36 AM  
  New year resolutions: link building is just like getting in shape  
  The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it's not easy to get good backlinks. Link building can be compared to getting in shape after the holidays.  
 


  01/03/2012 08:36 AM  
  The new year starts with shady ads on Google AdWords  
  A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012?  
 


  12/27/2011 08:36 AM  
  Happy Holidays!  
  In the news: webmasters are faking microformats, there seems to be another Panda update and more.  
 


  12/20/2011 08:36 AM  
  One year of search engine news: everything you need to know  
  This year, we published many articles that help you to get better results for your website. In this issue, you have a quick overview of the 2011 articles, sorted by category: Google ranking algorithm insights, tips and tricks, link building, Google's +1 button and Google algorithm updates.  
 


  12/13/2011 08:36 AM  
  The most important Google ranking algorithm changes in 2011  
  2011 has been a very busy year for Google. Much has changed and if you want to make sure that your website gets enough visitors, you have to keep up with the latest changes. This week's article shows the most important Google changes that you should keep in mind.  
 


  12/06/2011 08:36 AM  
  New Google patent: does your site have references from trusted agents?  
  Last week, a new patent application was published that shows how Google might evaluate references on the Internet. The more Google trusts a source, the higher the influence of the reference. You might want to take another look at your links and Google's +1 button.  
 


  11/29/2011 08:36 AM  
  Five tips with examples: how to turn more visitors into customers  
  Getting many website visitors is not enough. Your website visitors must become buyers if you want to succeed on the Internet. This week's article shows you 5 easy tips that help you to improve the conversion rate of your web pages (with concrete examples).  
 


  11/22/2011 08:36 AM  
  Official Google information: 10 recent algorithm changes  
  Last week, Google published a list of 10 recent ranking algorithm changes. Do these changes affect your website rankings? Do you have to adjust your web pages for the new algorithm? This week's article has the answers.  
 


  11/15/2011 08:36 AM  
  Google to penalize ad heavy websites - is your website at risk?  
  Matt Cutts, the head of Google's web spam team, announced at the PubCon conference that ad heavy websites might be penalized in the near future. What exactly are ad heavy websites and is your own website at risk?  
 


  11/08/2011 08:36 AM  
  Has your website been penalized by Google? Here's what you can do  
  Since Google's latest ranking algorithm, the search engine rankings of many websites are worse than before. If your rankings dropped, your website might have been penalized by Google. This article helps you to recover from such a situation.  
 


  11/01/2011 09:36 AM  
  Google's leaked quality rater handbook: 7 helpful tips  
  Last month, Google's latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google's requirements?  
 


  10/25/2011 09:36 AM  
  Official Google statements: how to optimize your web pages  
  In an online Q&A session, Google's Matt Cutts answered the questions of webmasters who want to get higher rankings on Google for their websites. This week's article summarizes the most important SEO relevant statements of this session.  
 


  10/18/2011 09:36 AM  
  How search engines might weight the relevance of anchor texts  
  A recently published patent application of Microsoft gives further insight on how search engines use the anchor text in links to rank web pages. Not all links are created equally even if they use the same anchor text.  
 


  10/11/2011 09:36 AM  
  How spelling mistakes influence your rankings on Google  
  Spelling mistakes can have a negative effect on the positions of your web pages in Google's search results. In addition to this, there are many more quality signals that Google checks on your web pages.  
 


  10/04/2011 09:36 AM  
  Four steps to reach customers with Google in different countries  
  Getting listed on Google's local country variations is very important if you're selling your products in more than one country. Google's results differ from country to country and there are four things that you have to do to make sure that Google lists you in the search results for that country.  
 


  09/27/2011 09:36 AM  
  The impact of spammy backlinks on your Google rankings  
  Can low quality links or links from spammy websites have a negative effect on the rankings of your websites on Google? If spammy websites point to your site, should you act?  
 


  09/20/2011 09:36 AM  
  Lust, curiosity, prestige and forbidden fruits  
  Getting your web page on Google's first result page is often a lot of work (although it is easier with the Top 10 Optimizer in IBP). When your website is listed on the first result page, you have to make sure that people click on your listing.  
 


  09/13/2011 09:36 AM  
  Google +1 as a ranking factor: how it influences your website  
  Google has confirmed that the number of +1 clicks influences the position of a website in the search results. How does this affect your web pages and what do you have to to do make sure that Google lists your website?  
 


  09/06/2011 09:36 AM  
  With Google's new sitelinks, the meta description tag becomes more important  
  Last month, Google announced new and extended sitelinks. The maximum number of sitelinks increased from eight to 12. The new sitelinks format increased the importance of good meta description tags on your web pages.  
 


  08/30/2011 09:36 AM  
  Flash pages still won't get high rankings on Google  
  Some webmasters prefer to have a pure Flash website because they can look very impressive. Although Google can index Flash content to some extend, it is very unlikely that a Flash page will get high rankings on Google. Even the noscript tag won't help you.  
 


  08/23/2011 09:36 AM  
  Four types of backlinks that your website can get  
  Backlinks are still the most important factor when it comes to high rankings on Google. If you want to see your website on Google's first result page, then you must make sure that your site has as many good backlinks as possible. There are 4 different types of text links that can appear on a web page. You can use all of them to create a powerful backlink profile that will strengthen the position of your website on Google.  
 


  08/16/2011 09:36 AM  
  How to check if spammers abuse your website  
  A new type of spam cloaking is getting more popular: spammers hack into popular websites that have high rankings on Google and then insert keyword rich links and redirects to other websites. What can you do to make sure that your website is not abused by spammers?  
 


  08/09/2011 09:36 AM  
  Optimize your internal links to get higher search engine rankings  
  Optimizing the content of your web pages is important if you want to get high rankings on Google. Most people know that they have to work on web page titles, web page content and links from other sites. The internal link structure of a website is often overlooked although it has a big impact on the rankings of a website.  
 


  08/02/2011 09:36 AM  
  Why the iPhone 5 will fail (how to create linkworthy content)  
  If you want to get backlinks from other websites, your site must have link-worthy content. Other websites will only link to your site if there's something interesting on your web pages. This week's article helps you to create link-worthy content.  
 


  07/26/2011 09:36 AM  
  Google says that valid HTML code is a quality signal  
  Webmasters are not sure about the importance of valid HTML code. Some think that it is very important while other say that it doesn't matter. Last week, Google said that valid HTML code is a quality signal.  
 


  07/19/2011 09:36 AM  
  The risk of using dubious link-building services  
  You probably know the offers from companies who promise links from PR5-PR9 sites for a few dollars. This sounds like a very good offer and the websites look relatively credible. However, things that look too good to be true usually aren't true.  
 


  07/12/2011 09:36 AM  
  How Googlers review reconsideration requests  
  In an online forum, a Googler explained how Google reviews reconsideration requests. What can you do if your website has been penalized by Google and what does Google expect from you?