Know the Right Wat to Communicate With Your Visitors
You can have multiple variables, multiple placements, and then send the page some traffic. STA tracks what works and what does not. Then when you think you’ve tested enough, you can take the best results and build the ultimate converting page.
In english, you pick what items you want to test, you put those into the system, and it spits out some code. Then you send it some traffic. It tracks what is working, and what is not. Then you can tell it to use the best combination.
You don't need to share your results with anyone, the whole system resides on your website.